Summary 

Two years have passed since the spread of COVID-19 created a new reality in the world. COVID-19 has caused a lot of problems around the world. Many people became unemployed, social distance became necessary, many businesses went bankrupt, travel was restricted and most importantly changed a person's daily life.

One of the side effects of COVID-19 is the fact that the digital world has become more concentrated than it was before. More and more users are using the internet. This means that consumers are more dependent on digital marketing. It is clear that one of the major marketing influences of COVID-19 is the fact that there is so much information in the digital world that users are loading and often ignoring messages that are directed at a large target audience rather than directly at them. So the key for marketers is to ensure proper and close segmentation of the customer.

We can say with confidence that Covid-19 has brought great benefits to e-commerce. This is indicated by the fact that online sales increased by 32.4% in 2020, and also continued to grow in the first quarter of 2021. Covid-19 has taught us a lot, one of the main lessons to reduce the spread of the virus is to reduce contact with others, which is why people feel more secure when buying items online, this is one of the conditions for increasing online sales.

The world is still struggling with the effects of COVID-19 primary effects, and it is still difficult for us to predict what will happen in the near future. It is therefore important for businesses to try to make as much cash as possible by doing what works best for them. We can not deny the fact that social media will stay in our lives for a long time. Due to the pandemic, there are now over 4 billion users on social media platforms - that is more than half of the world's population! In addition, studies have shown that people spend 15% of their "vigilance" on social media.

At the start of the pandemic, many small businesses set up accounts on social media to stay close to their customers. These businesses benefited from their marketing strategy which brought them positive results. In addition to urging small business owners to support each other, Instagram has even created a support sticker that has made more small businesses more visible to users.

Covid-19 changed consumer attitudes, behaviors and buying habits when shopping. Most likely these changes will remain even after the end of the pandemic. Accordingly changing customer needs will lead to the transformation of industries and they will create new challenges and opportunities for businesses. Thus, understanding and studying these changing behaviors is essential for businesses as they develop their business strategies to cope with new and emerging customer trends. Businesses need to understand how their customers respond to a pandemic and develop tailored marketing strategies to meet the needs of each group of customers.

We can freely say that COVID-19 has had an impact and played a huge role in the development of digital marketing, not only in Georgia but also in the world. It can be said that too many companies have been forced by the pandemic to turn to digital marketing. In fact, the pandemic united in one big buying and selling space and involved both consumers and businesses. Too many companies have survived digital marketing and new strategies from bankruptcy, which was the biggest challenge for the business world during the pandemic, how to quickly and correctly adapt to environmental factors, which would subsequently affect their success. Surprisingly, one day companies, retailers would see that their success would be impossible without the digital world, although it is safe to say that COVID-19 has accelerated the digitization process, which is one of the advantages of COVID-19.